Oroa began in 2014 with a clear mission: bringing the prestigious Dutch furniture brand Eichholtz to the U.S. market. Founded by Gaby Kloekke, a Netherlands native who relocated to Miami, the company was born from her long-standing appreciation for Eichholtz and her vision to expand European luxury furniture’s presence in America. Partnering with collaborators who shared her vision, Gaby established Oroa as a premier destination for high-end European design.
Since then, Oroa has grown into a comprehensive luxury furniture curator under the OROA Group, representing over fifty European brands including Andrew Martin, Ethnicraft, Caracole, and Liang & Eimil. A milestone came in 2023 with the opening of a 17,000-square-foot Eichholtz showroom in Miami’s Design District, featuring a mezzanine and rooftop area to display thousands of pieces. Oroa serves design-conscious homeowners, interior decorators, and hospitality professionals seeking sophisticated European aesthetics. Its authentic European connections, extensive brand partnerships, and direct-to-customer approach distinguish Oroa from conventional furniture retailers.
Company Strengths
Oroa offers a range of advantages that appeal to discerning furniture buyers:
- Extensive European Brand Portfolio: Partners with over fifty premium European brands, giving customers access to unique furniture, lighting, and décor not readily found in typical U.S. retailers.
- Largest Eichholtz Collection in the Western Hemisphere: Exclusive U.S. distributor and top Eichholtz retailer, including the MET Museum furniture collection, providing the most comprehensive selection of Dutch luxury designs.
- Price Match Guarantee: Ensures customers receive competitive pricing on premium items, removing price concerns while maintaining value.
- Free Shipping on Most Orders: Complimentary delivery on the majority of furniture and décor purchases, reducing costs often associated with large shipments.
- White Glove Delivery Service: Full-service delivery includes careful transport, unpacking, assembly, and placement, ensuring pieces arrive in perfect condition.
- Professional Trade Program: Interior designers, architects, and industry professionals access special pricing, dedicated support, and project resources.
- Complimentary Design Consultation: Expert guidance on furniture selection, layout, and aesthetic cohesion helps customers visualize and create polished spaces.
- Miami Design District Showroom: A 17,000-square-foot showroom allows hands-on experience with thousands of designs, complementing the online catalog.
- Multi-Channel Customer Support: Assistance via email, phone, and live chat from knowledgeable staff ensures prompt and helpful responses.
- Quick Ship Options: Selected items ship faster than typical European orders, allowing customers to furnish spaces promptly without compromising quality.
Promotions on the Official Website
Oroa regularly offers promotional opportunities to make luxury European furniture more accessible:
- First Order Discount: New subscribers typically receive 15% off their initial purchase, providing an incentive to explore the collection.
- Seasonal Signature Sales: Events like Fall Signature Sales offer up to 30% off select premium brands during key design and home-refresh periods.
- Clearance and Inventory Sales: Discounts up to 60% on discontinued, open-box, or warehouse items, offering exceptional value and space for new collections.
- Spring Sale Events: Annual spring promotions feature markdowns on furniture, lighting, accessories, and rugs, sometimes up to 70% on select discontinued items.
- Threshold-Based Discounts: Larger orders may qualify for percentage discounts, rewarding customers furnishing multiple spaces or entire rooms.
- Brand-Specific Promotions: Targeted discounts on individual brands help customers discover specific design aesthetics at reduced prices.
- Newsletter Subscriber Exclusives: Email subscribers gain early access to sales, exclusive offers, and promotional codes unavailable to general visitors.
- Final Sale Opportunities: Deeply discounted, non-returnable items allow confident buyers to secure maximum savings on limited-quantity pieces.
How to Apply a Promo Code
To apply a promotional code at Oroa, add your chosen furniture, lighting, or accessories to your cart and proceed to checkout. Locate the field labeled for Discount code or gift card near your order summary. Enter your code exactly as provided, then click Apply to see your updated total. If the discount doesn’t appear, check that the code is valid, applies to the items in your cart, and meets any minimum purchase requirements.
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Conclusion
Oroa stands out in the American furniture market by connecting European design excellence with buyers seeking distinctive, high-quality pieces. Its broad partnerships with over fifty premium brands, combined with price match guarantees, free shipping, and white glove delivery, make luxury furniture more accessible while ensuring a seamless shopping experience. Complemented by professional design consultations and trade programs, Oroa provides support for both individual and industry customers. With promotional opportunities and thoughtfully curated collections, the company offers a compelling blend of style, quality, and value for anyone looking to elevate their living spaces with European sophistication.
